A website is the core of your online marketing activities. If you look at all the marketing channels and techniques, what they actually do is bring visitors to your website. And the main purpose of a website is turning these visitors into patients – in marketing terms, this is called CONVERSION. A bad website will basically cause you to waste money on other marketing methods. Because you don’t need more VISITORS if can’t turn them into CUSTOMERS.
So the better your website is, the more visitors are CONVERTED into your patients…and it doesn’t really matter whether you’re general practitioner, medical specialist or outpatient medical facility.
Many people in the industry call themselves web designers, but they really are just a bunch of geeks with some basic coding knowledge. Of course, without much planning, they will pretty quickly create a website for you – with lots of information, photos, contacts… But the question is: “Is that the way to turn the visitors into your patients? …Is that what you need?” And the answer is simple: “NO!”
What you have to do is to look for someone SERIOUS about web design.
Well, that’s where we come in!
The first step is always about information gathering – identifying things like the website purpose, goals and target audience
A plan includes a definition of the site map, structure and technologies that we’re about to use.
Not only we focus on wireframe models and the visual style in this stage, but also on the usability of the user interface for the best possible user experience.
A very important part of the process is choosing the right texts, photos or videos – all optimized not only for your visitors, but also for search engines.
Here we actually CREATE the website using the HyperText Markup Language and Cascading Style Sheets with some help from databases and other technologies as well. If needed, our websites can be made accessible to mobile devices too.
We test all the technical features, like code and scripts, compatibility with major browsers, but also we ask ourselves if the website really fulfills its purpose.
After we launch the site, our job is definitely not done yet! We always monitor what’s happening after the start, enabling us to fix any possible deficiencies. And if you want, we can also manage the future maintenance and updates for you.